Great prices, full service We prefer to focus our efforts on the major search engines in English and Spanish. We've found this is more productive for our clients. Automated submission programs have proven to be unreliable and for the most coveted of search engines, ineffective. A personalized effort of site submission, based on individual search engine criteria is more productive but requires more man hours.

Web Tips - banner sales BizRate.com: Online Retail Sales To Top $40 billion in 2000 Mar 20 2000: Online retail sales for 1999 totalled $16.2 billion, up from $4.5 billion in 1998, according to BizRate. The company predicts that total online sales will soar to $40 billion this year. Traffic to online retail sites was largely driven by web referrals (or banner ads), which accounted for 47% of visitors. Only 19% of traffic came from print referrals.   The ArtDeptUSA and KeysRadio.com team up to offer you a great deal: You'll have a selection of options in our Station Category Section: Accommodations, Restaurants, Marine Activities, Area Attractions and Area Services will have a direct link to their web site, each banner will have a photo or graphic, along with some brief info. Get noticed by potential customers before they get to the Keys. Visitors click on the section they're interested in and your site is featured in that category, providing visitors a direct link to your site! Banner ad and home pages on KeysRadio.cc One time production cost of building banner: $25 (to be billed directly from the artdeptusa.com) 1.Banner ad - Keysradio.cc home page (see http://www.keysradio.cc) Size: 468 x 60 pixels or 7" x 1" ($2,000 per year)* 120 x 90 or 2" x 1.5" ($1,000 per year)* 2. Station home pages (see http://www.keysradio.cc/wfkz/wfkz.html) Size:468 x 60 ($1,500 per year) 120 x 90 ($750 per year) 3.Category pages (see http://www.keysradio.com/wfkz/banner.html) Size: 468 x 60 ($750 per year) 120 x 90 ($400 per year) 4.Introductory rate in station "Category" section Size:468 x 60 ($400 for 3 months) 5. Introductory rate for "home page" on KeysRadio.net One logo, one picture, one page of typed text and email link. $50 for one year (http://www.keysradio.cc/companyname) (MUST PURCHASE ONE OF THE BANNER PROGRAMS TO QUALIFY) One time production cost of building home page: $50 to be billed directly from the artdeptusa.com. *Sizes in inches are APPROXIMATE.

Marketing is an on-going process and we estimate our time to be considered over one calendar year. Other considerations include how often a site is submitted; this varies by the search engine in question, since some will penalize for submitting too frequently. Strategies such as building "hallway pages" and reciprocal links in English and Spanish do more to boost hits than random search engine submissions. All pages will be "search optimized" with meta tags and keywords. Additionally, we will provide ongoing consultation to discuss the collateral marketing that should be considered to promote the website. This is just a rough overview We hope we've answered some of your questions about us and what our company would like to do. We also hope we've inspired some new questions and considerations that hadn't been thought of! We look forward to meeting again to discuss these exciting new possibilities for your new site. Top search engines: You will need a fair amount of perseverance to work your way through these - it takes our Registration Specialists about 10 hours to submit information to the top search engines for our clients. Internet advertising is still in its early stages of development. As a result, it's an extremely inefficient marketplace with the usual characteristics of an inefficient marketplace: Pricing: Broadly speaking, at this time publishers prefer to charge based on impressions (CPM) and advertisers prefer to pay based on results, such as site traffic delivered via click-throughs (CPV) or new sales or leads generated. Our program gives you a time-based option. There is little correlation between cost and results. There are times when it's more cost-effective to purchase an ad flight based on CPM -- and there are times when it's more effective to base a purchase on click-throughs. Results vary greatly, depending on implementation. A recent Case Study we have done illustrates how two campaigns using the same creative and the same budget over a comparable time period produced results varying by a factor of 8 to 1. Regardless of who manages the process, a sophisticated media campaign should consist of the following elements: 1. Focused Planning Focusing only on the large, well-branded sites can often deny advertisers the opportunity to deliver their message to vertical segments of the their target audience. 2. Abundant Creative Unlike the creative used in print and broadcast advertising, banners and other forms of online creative are highly disposable, and are typically more analogous to direct mail pieces than television ads. Advertising online is an effective tool for building brand awareness, especially in the early stages of a site's launch, but it will always be evaluated based on its ability to drive traffic and transactions. It is usually most cost effective to develop a couple of banners at low cost, test extensively, and then focus on refining the best performers. Please call 305-666-6465 or email us for more info.