All images are © 2006 The artdeptUSA

Great prices, full service

We prefer to focus our efforts on the major search engines in English and Spanish. We've found this is more productive for our clients. Automated submission programs have proven to be unreliable and for the most coveted of search engines, ineffective. A personalized effort of site submission, based on individual search engine criteria is more productive but requires more man hours.

Marketing is an on-going process and we estimate our time to be considered over one calendar year. Other considerations include how often a site is submitted; this varies by the search engine in question, since some will penalize for submitting too frequently.

Strategies such as building "hallway pages" and reciprocal links in English and Spanish do more to boost hits than random search engine submissions. All pages will be "search optimized" with meta tags and keywords. Additionally, we will provide ongoing consultation to discuss the collateral marketing that should be considered to promote the website.

This is just a rough overview
We hope we've answered some of your questions about us and what our company would like to do. We also hope we've inspired some new questions and considerations that hadn't been thought of!
We look forward to meeting again to discuss these exciting new possibilities for your new site.

Top search engines:
You will need a fair amount of perseverance to work your way through these - it takes our Registration Specialists about 10 hours to submit information to the top search engines for our clients.

Internet advertising is still in its early stages of development. As a result, it's an extremely inefficient marketplace with the usual characteristics of an inefficient marketplace:

Pricing: Broadly speaking, at this time publishers prefer to charge based on impressions (CPM) and advertisers prefer to pay based on results, such as site traffic delivered via click-throughs (CPV) or new sales or leads generated. Our program gives you a time-based option.
There is little correlation between cost and results. There are times when it's more cost-effective to purchase an ad flight based on CPM -- and there are times when it's more effective to base a purchase on click-throughs.
Results vary greatly, depending on implementation. A recent Case Study we have done illustrates how two campaigns using the same creative and the same budget over a comparable time period produced results varying by a factor of 8 to 1.

Regardless of who manages the process, a sophisticated media campaign should consist of the following elements:
1. Focused Planning Focusing only on the large, well-branded sites can often deny advertisers the opportunity to deliver their message to vertical segments of the their target audience.

2. Abundant Creative Unlike the creative used in print and broadcast advertising, banners and other forms of online creative are highly disposable, and are typically more analogous to direct mail pieces than television ads. Advertising online is an effective tool for building brand awareness, especially in the early stages of a site's launch, but it will always be evaluated based on its ability to drive traffic and transactions. It is usually most cost effective to develop a couple of banners at low cost, test extensively, and then focus on refining the best performers.